1) Spell Korecklee: Use the Spell Check function. If we claim to be professionals, we need to convey ourselves as such.
2) A Blog is NOT a BILLBOARD:
A blog post is not an ad. While some aspects of your post will naturally be self-promotional in nature, that doesn't mean that your entire article should read like one massive billboard touting how awesome you are, and plastered with every conceivable means of contacting you, along with a link to every website and web-page you own. Less is more.
3) People Like Pictures:
It's a proven fact - good relevant graphics/pictures improve/enhance blog readership. Take your digital camera with you wherever you go. Take your own good local photos and you'll never have to be concerned about copyright infringement.
4) Aim for the Bullseye: Be as specific or niche-oriented with your subject matter and geo-targeting as possible. By that, I mean, post your article to the most narrow and specific interest and location, as applicable.
5) Use Your Own Voice: Avoid the 'Copy & Paste.' There are no 'quick' & 'easy' shortcuts to effective blogging.
Creative Writing 101
Now for the more 'creative' aspects of effective Content Blogging:
1) BE YOURSELF: It's not rocket science.
Sometimes we have a tendency to over-think these things. Most importantly, be yourself. That is one of the foundational aspects of conversational blogging - to convey your own unique personality, perspective, and passions. Your readers want to know who and what you are; what makes you tick; how you conduct your business. Allow 'YOU' to always come through in your writing.
2) BE 'CONSUMER-CENTRIC:' Don't talk all about yourself.
Share information/resources that consumers will find helpful, interesting, and valuable. Put yourself in the consumer's shoes. What would attract them to your post? What would they find most engaging?
3) BE 'LOCAL MINDED:' Remember to stay focused on relevant local information, news, events, points/places of interest, etc.
Think Little League, church happenings, interview local leaders, fund raising events, profiles of everyday people, neighborhood merchants & business owners, garage sales, local politics, school activities/sports, local neighborhood flavor & ambiance.
4) BE A GOOD NEIGHBOR: Find meaningful ways of giving back to the community, i.e. volunteer work, charity functions, fund-raising, etc., and then blog about it
5) BE BALANCED: To some degree, try to strike a balance in your writing. Publishing a wider variety of topics will help to keep your blogging muse from getting writer's block, and your readers will appreciate the occasional departure from real estate articles.
In a Nutshell, good, quality content will:
- capture and engage the consumer's interests
- be aesthetic (well constructed & formatted)
- read well (convey thoughts intelligently)
- reveal the writer's personality, perspectives, and passions
- provide practical advice/value to the reader
- By incorporating these aspects into your hyper-local blogging efforts, you'll generate good local content, attract greater readership to your blog, and hopefully convert some of those readers into clients!
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