Jane Herron will be training the Essential Skills of Dynamic Public Speaking in Salt Lake City, UT for National Seminars

I will be training the Essential Skills of Dynamic Public Speaking in Salt Lake City, UT for National Seminars

For More Information, please go to: http://www.nationalseminarstraining.com/master/index.cfm/ehCheckout/manageCartItem/star12/false/initialEventNumber/1813641


From the podium to the boardroom, this one-day workshop is for business professionals who want to learn how to stand up and convey ideas with passion … inform with pizzazz … and motivate people to take action.

Time: 09:00 AM - 04:00 PM

If you are a salesperson or small business owner, remember that YOU are the brand.

Consumers are loyal to brands that deliver what they need, such as dependability, service, entertainment, safety, exceptional value or high quality.

When a brand consistently meets a need, it becomes a brand promise, and very likely a company’s identity. For example, the FedEx brand promise is “guaranteed overnight.”
When a brand consistently delivers on a promise, it creates a powerful bond of trust and loyalty with consumers. If you are a salesperson or small business owner, remember that YOU are the brand!

As a service professional, you are the brand, which you enhance and solidify each time you meet and exceed your clients’ expectations. If you have locked in your clients’ trust (and their willingness to refer you) through brand loyalty, you have a massive advantage over your competition.

How do you achieve brand loyalty?

You must consistently deliver your brand promise, and do it better than your competitors. Sporadic high performance will not cut it — EVERY customer must have the same great experience.

Knowing your customers’ anxiety points is critical to achieving a strong brand promise.
After all, consumers want brands that meet their needs, but not if the experience is painful. Ask new customers what worries them most about the transaction, and then let them know what you will do to address their concerns. That way, you build brand trust and loyalty from the very beginning.

Essential Skills of Dynamic Public Speaking with Jane Herron, Motivational Speaker, Inspirational Trainer

From the podium to the boardroom, this one-day workshop is for business professionals who want to learn how to stand up and convey ideas with passion … inform with pizzazz … and motivate people to take action.

Time:
09:00 AM - 04:00 PM

To register and attend, please go to:

http://www.nationalseminarstraining.com/master/index.cfm/ehCheckout/manageCartItem/star12/false/initialEventNumber/1813641

Jane Herron, Member of National Speakers Association for over 22 years

Have you ever thought you would like to make your living as a professional speaker?

The first thing that I learned from Dottie Walters in 1985 was that
"You must treat your career like a business".

Build your business using the important Tool of Success:

• visioning



• creating a business plan



• understanding the difference between SALES and MARKETING



• learning the power of the internet



• working hard to not only promote yourself through networking opportunities, but also working hard to deliver on your promises.
  
  

BRANDING: When you hear the word branding what do you think?

Does Coca-Cola or Pepsi come to mind?

Do their logos and colors just popped into your head?

And if I were to ask you what is the third most popular soft drink in the industry, what would you say?

The answer is: WHO cares??

IF you are not # 1 or # 2 in your industry, then there is a chance that you are not getting the attention and action that you need to be sucessful.


BRANDING is your way to build loyal customers.

Think about American Idol?

What characters come to mind?

Simon? Randy? Paula?

And think of the idols who have made it BIG after the show. THEY all understood the power of branding.


Think of J.K. Rowling, Tony Robbins, Stephen King or even Stephen R. Covey.

Even if you have never read their books or heard them speak, you know their names and their genres.

Writers and Speakers benefit from brand recognition just like product branding!

Branding is the process of creating a perception that you are the best person for the job.

Branding is about building your image and how you communicate that image.

• It is everything the public sees about you!



• It is your books and articles



• It is the interviews you give



• It is your BLOG posts



• It is even the way that you sign your daily correspondence
  

Your BRANDING strengthens your position as an expert and creates recognition for you in the industry

• An easy way to begin your branding is to take advantage of email signatures.



• Email signatures are those few lines of text at the bottom of every email you send.



• They’re easy to create and can automatically be included in your emails.



• Think of them as a virtual business card.



• Most email programs have a signature creation option.



• By following the simple directions provided you may create several different signatures, and then your signature will default and be posted on every email.



• I have multiple signatures and customize my signature depending on who I am emailing to. I have different signatures for personal, press, client, and interview emails. And because I also sell real estate on the side, I even have one for that business.
  
  

A few email signature rules:

• KISS--Keep it to six lines or less--Keep it simple, all you want to do is:



• Provide your contact information, especially your email and web addresses (blog)



• Don’t use cute messages, they don’t brand you as a professional, but it is OK to say something like: I appreciate referral business.



• Do include your current marketing messages to promote your current book or project



• If you have a small part of your LOGO, then used that....I like to use my HERON because it is a picture that represents my last name.
  
  
  
  

Jane Herron has been a member of the prestigious National Speakers Association for over 22 year. You may contact Jane at HerronSpks@aol.com , or go to http://www.janeherron.com/